Yellow journalism, often referred to as the yellow press, is a term used to describe a style of journalism that prioritizes sensationalism over factual reporting. Originating in the late 19th century, yellow journalism played a significant role in shaping public opinion and politics, particularly in the United States. This style is characterized by eye-catching headlines, exaggerated news stories, and scandal-mongering, all designed to attract readers and boost newspaper sales. The term “yellow journalism” was coined during a fierce circulation war between two New York City newspapers, Joseph Pulitzer’s “New York World” and William Randolph Hearst’s “New York Journal.